The fact is, that people who are doing good stuff 'on-the-ground' are usually too busy doing it to tell their stories - and so their work remains invisible and unrecognised beyond the local communities they serve.

This means that they struggle to get the support and funding that they deserve.

The need was obvious - each time Pam went to Fantsuam Foundation (the organisation powered by John Dada), she was amazed at the work. Every time she went back, they were doing more. When Pam told John how impressed she was, he said; "Yes, everyone says that".

But no-one outside a very small circle knew what was being achieved, and with so little.

Every time Pam went back John and Fantsuam were doing still more. She would say; "You should tell people about this!", and John would agree. Kazanka Comfort (Gen. Sec. of the Fantsuam Foundation Micro-finance project) kept a journal which she would write each night, and Pam suggested she should share this, and Comfort said yes, but didn't have time.

Again, a visiting Public Relations man gave much the same advice, but John and Comfort didn't do it. There was simply too much going on - too much that demanded immediate attention, to take the time out for telling the story in a publishable format.

There was so much going on in fact, that Pam realised that John would ever tell his story.

Nevertheless, the story needed to be told, so that its value could be understood, so that the Integrated model of Development work that was proving so effective could be communicated widely.

Pam realised that she had to stop telling John that he must do it, and that if it was to be told, someone else would have to do it - someone outside the project.

So the notion of making regular blogs, telling the real story of community-embedded development work was born.

Based on direct experience of many years of working with John Dada and Fantsuam Foundation in Nigeria, the value of this sharing and online visibility raising has now been proven in many ways.